Is it really transfer-proof?

Yes. Once set (about 60 seconds), the formula is 100% transfer-proof against coffee cups, clothing, and skin.

Will it dry out my lips?

No. Our silicone-polymer matrix is designed to be flexible and breathable, preventing the cracking associated with old-school liquid lipsticks.

How do I remove it if it's so long-lasting?

Simply use warm water and a cloth. The formula is designed to break down with heat and water, no harsh oils required.

Does it smudge under a face mask?

VelvetStay™ is specifically formulated to resist friction, making it the ideal choice for wear under masks.

How many shades come in the set?

The set includes 10 full-sized shades ranging from sophisticated nudes to bold, editorial reds and berries.

Is it vegan and cruelty-free?

Absolutely. We never test on animals and our formula contains zero animal-derived ingredients.

VelvetStay Lip Set of ten matte lipsticks arranged on a blush marble vanity with a clean coffee mug nearby.

Rated 5000+ Verified Customers Reviews.

Lipstick that outlasts your ambitions

VelvetStay™ Lip Set: 12+ hours of transfer-proof, fade-resistant color that survives your entire day without retouching. Ten richly-pigmented matte shades. One application. Real results.

12+ Hour Wear
Transfer-Proof Tech
MUA-Curated Shades

Shop the Set

Transfer-Proof

12h+ Lock

Clean Removal

Warm water only

Cruelty-Free

100% Vegan

MUA Tested

Editorial quality

Top Rated

8k+ Five-stars

Clean Formula

No harsh solvents

A set of ten matte lipstick tubes arranged on blush pink silk fabric with rose petals and a coffee cup on a warm surface.

The Art of High-Stakes Beauty

Engineered for the professional woman who demands a flawless finish from the first espresso to the final nightcap.

Pigment-Rich

High-impact editorial color in a single effortless swipe.

Matrix-Lock

Proprietary silicone-polymer blend prevents smudging and feathering.

All-Day Comfort

A matte finish that never feels like sandpaper.

10 Elite Shades

Curated palette designed to complement every professional wardrobe.

Experience VelvetStay™

The end of the touch-up era

VelvetStay™

12+ Hour Verified Lock

Zero-Feathering Edges

Warm Water Removal

Breathable Comfort

Competitors

Smudges after 2 hours

Bleeds into fine lines

Requires harsh oils

Cracks and flakes

Macro shot of lips with thin matte lipstick showing a smooth, flexible finish in a professional studio setting.

Beauty engineered for your longest days

We spent two years in the lab perfecting a formula that respects your time. You have a business to run - you shouldn't be running to the mirror.

The Science of Stay

Our proprietary silicone-polymer matrix creates a flexible, breathable shield that bonds pigment to your lips without the typical drying weight of traditional long-wear liquids.

Editorial Precision

Co-developed with celebrity makeup artists, these 10 shades provide high-definition payoff that looks as good in person as it does on a Zoom call or under stage lights.

The Clean Exit

Despite the iron-clad hold, we believe removal shouldn't be a battle. VelvetStay™ dissolves cleanly with warm water, saving your skin from harsh, oily makeup removers.

Power through your schedule with a finish that refuses to quit until you do.

Trusted by Thousands

Real results from women who mean business

Sarah M.

I wore the 'Boardroom Red' through a 6-hour client meeting and dinner. Not one smudge. I felt genuinely untouchable.

Elena R.

Finally, a matte that doesn't turn my lips into sandpaper by lunch. The 12-hour claim is actually an understatement.

Jessica T.

No feathering during a 4-hour trial in court. It's the only lipstick I trust when I can't check a mirror.

Maya L.

Survives coffee, lunch, and my heavy-duty commute. The warm water removal is a total game changer for my routine.

Chloe K.

The pigment is incredible. One swipe and I'm done for the day. This set is worth every single penny.

Rachel G.

Usually, long-wear lipsticks flake off in chunks. VelvetStay™ stays smooth and flexible until I decide to take it off.